From an empty room... to furniture with soul.
*Hint: If you have good taste, you'd better have some cash.
Allforwood didn’t begin with a grand business plan. It started with something much simpler — a new home, an excited heart, and a harsh realization: beautiful furniture was expensive, affordable furniture was uninspired, and most options lacked something deeper — character.
As someone who loves wood and appreciates quiet, timeless beauty, I asked myself: Why not create pieces that are well-made, affordable, and filled with the warmth of real wood?**
So I got to work. I learned about different woods, treatments, joinery. I spent hours in a small workshop that smelled of sawdust and coffee. I talked with local craftsmen. I tested designs, failed, tried again. Each table, each shelf was shaped with care — a piece of my story carved into wood.
That’s how Allforwood was born.
We don’t just make furniture — we craft spaces with soul. Places that feel calm the moment you walk in. Where natural wood tells its own quiet story. Where simplicity, strength, and honesty come together in every piece.
Allforwood is for those who cherish nature’s beauty, thoughtful design, and furniture that stands the test of time. Because a home isn’t just a place to live — it’s where you return to yourself.
Even though I was aggravated, I realized what I wanted, other people want too...I saw this as an opportunity.
So being a young risk-taker. I quit my job, used any savings I had left and rented a work space that I started filling my office with swatches, materials and test shipments from overseas. I know... NUTS, and luckily I found a team that was just as crazy to join me.
I started listing out what was important to me, and used this list to drive the company.
01. Style
Design affordable furniture that I would put in my own home.
02. Assembly
Personally, I don't like assembling furniture, so we thought, "how can we make this as painless as possible?"
We work very closely with our manufacturers to ensure our assembly is clear.
03. Quality
I want my products to last. I did a lot of research to ensure I'm using high-quality but affordable materials.
We have so much confidence in our products that we offer a lifetime manufacturer warranty and a 100-day, no-questions-asked return policy.
I'm not a fancy person and don't require fancy things, which is great for you - cause most furniture founders are. We don't spend on anything that doesn't benefit our customers, aside from a coconut water stocked fridge for Roy (our COO gets dehydrated fast).
Yours truly,
HTW